OUR RECIPE

Food

Kids

Finnish pedagogics

Playful game-like experience

Mixed well and sustainably!

OUR PRODUCT

World´s first playful cooking guide on mobile

OUR DEVELOPMENT DIRECTORS

In concrete we offer food education for kids in different contexts. We use fun, holistic, kids first and hanks on methods based on strong Finnish pedagogics.

With us, kids are the star chefs and our development directors. Cooking builds essential life skills, and we always use a carrot as an incentive rather than a stick. The kitchen pops and bubbles with the energy of making things and shared joy.

KITCHEN DOORS HAVE OPENED – THANK YOU!

In the fall of 2018, we began organizing cooking classes for primary school kids in order to survey kids cooking habits, hopes and skills. Now already over 2000 kids have cooked with us and contributed our product development. The cooking courses take place after school in home economy classrooms and are taught by university students of educational sciences. We have organized science-oriented cooking courses in Heureka Science park as well as cooking workshops at children’s festivals, at Oodi Helsinki Central Library and in several grocerie stories. A big thank you to all little chefs and everyone who opened their doors to us and kids.

THE CHILD BENEFITS FROM A FIRM HANDLE ON THE LADLE

COOKING SKILLS
With us, kids learn by doing. Working by hand and experimenting together builds both cooking skills as well as a healthy and positive attitude to food.

FOOD SENSE
Fun experiences create food savvy, which is the active and ever-developing understanding of how food related choices impact your own and the environment’s wellbeing.

LIFE COMPETENCIES
Through food, you can learn many different life skills: teamwork and social skills as well as creative thinking and reasoning. Prejudice can be stripped away and social relations strengthened by cooking and eating together.

WHAT IS BUBBLING ON CARROT’S STOVE RIGHT NOW

November 2019

Carrot Revolution creating the
mobile Cooking Club with kids

We have been busy developing our concept and have organised several co-creation sessions with kids, and some also with their parents! Our offline courses have also played a crucial role in understanding how our content works with kids, and what are the specific requirements pedagogically.

We’ve had lots of fun talking to kids and getting their feedback to what we do, and have witnessed some amazing service design ideas from them! Many insights from the sessions with the kids have been validated with a larger group, and then directly incorporated into our concept and mobile Cooking Club plans.

The outcome of all these tests and feedback is that the focus in Carrots Cooking Club is in providing playful, and pedagogically strong curated content which directs kids to healthy and sustainable choices, not forgetting baking and the occasional sweets. Kids also seem to love the gamified elements of our concept, like earning points that enable them to progress to higher Chef levels. Also the different badges that you will be able to earn from making the recipes have made our testers happy.

We are super thankful to all the ideas and feedback collected so far, thank you everyone!

 

September 2019

Carrots Cooking Club mobile prototype ready!

During the summer and fall we have been focusing on extending our cooking concept to the mobile platform. We have now built a prototype including a video recipe that children can use in their own pace.

We have been testing and iterating the prototype with kids, and have received tons of super useful feedback, which has been incorporated into the test version. In the prototype the recipe is presented by Crock, our Exploring Chef, who is guiding the kids who are cooking in the video. Our testers have then been cooking along in their home kitchens, following Crock’s instructions and the example of the kids in the video. It has been so inspiring to see the little cooks work their way through the recipes, and see the excitement and pride with the outcomes. The most fun kids seem to be having when cooking with their friends, but they can also cook alone with the Cooking Club, or with their parents.

The development will soon start with full steam. We are also looking to expand our beta tester pool. To stay tuned to our next steps, and if you want to enroll to be contacted for testing the application in the coming months, you can leave your contact details here.

The Carrot Revolutionaries:

OLLI FREESE
CEO, Co-founder

Experienced advertising and brand professional. Dad, raised 2 sons with good food and love. Master of Food Science & Marketing/ University of Helsinki.

+358 50 3395450
olli@carrotrevolution.fi

PIRITTA KOIVISTO
Head of strategy, Co-founder

Acknowledged brand strategist. Passion for kids’ education. Mother of a son and a daughter. Master of Social Sciences.

+358 40 7269523
piritta@carrotrevolution.fi

EMMI KUUSIKKO

Head of Digital

Game industry veteran and product management expert. Mother of a son. Master of Science in Economics from Aalto University

+358 40 734 7542
emmi.kuusikko@carrotrevolution.fi

KAISA TORKKELI
Pedagogic and Food Content

PhD researcher in University of Helsinki. Food journalist. Mother of a son and a daughter.

+358 40 5721094
kaisa@carrotrevolution.fi

Also part of the carrot revolution As supervisors and advisors:

Tero Teelahti – Technical, CEO (ex-CTO)Armada Interactive

Martin Mohr – Creative and UX, Head of Innovation at Bond

Mikko Petäjä – CEO, Founder at Yogaia

Kaisa Soininen – CPO at Yogaia  

Published 3.9.2019

Press release: Carrot Revolution received pre-seed funding and welcomes Emmi Kuusikko to lead the online service development

Published 11.10.2018

Vantaan Sanomat: Pienten tiedekokkien kerhossa saa munata – Startup-yritys tähtää ulkomaille.

Published 12.11.2018

Kerava.fi: “Arvosana kerholle? Kuus kautta viis!” kuuluu monesta suusta.

Published 25.8.2018

Interview of the author of the Carrot Revolution, Olli ”Olligator” Freese in Helsingin Sanomat newspaper. Olli has weighty things to say.

Published 20.8.2018

We took the kitchen where the kids are. At the children’s festival Skidit, we built a restaurant for the children, The Rainbow Bar, where the kids could make a colorful vegetable kebab for themselves.
Published 11.8.2018

In May, Carrot popped by the Laajasalo K-Supermarket to run a cupcake decoration workshop. Near to a hundred children came to decorate their cupcakes. Looks like the children enjoyed themselves, as did the shopkeeper Teppo. 😀

FRIENDS OF CARROT REVOLUTION

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the new food generation, build a more sustainable future with them and make the most positive revolution ever possible!

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