Playful game-like experience
Mixed well and sustainably!
World´s first playful cooking guide on mobile
OUR DEVELOPMENT DIRECTORS
In concrete we offer food education for kids in different contexts. We use fun, holistic, kids first and hanks on methods based on strong Finnish pedagogics.
With us, kids are the star chefs and our development directors. Cooking builds essential life skills, and we always use a carrot as an incentive rather than a stick. The kitchen pops and bubbles with the energy of making things and shared joy.
KITCHEN DOORS HAVE OPENED – THANK YOU!
In the fall of 2018, we began organizing cooking classes for primary school kids in order to survey kids cooking habits, hopes and skills. Now already over 2000 kids have cooked with us and contributed our product development. The cooking courses take place after school in home economy classrooms and are taught by university students of educational sciences. We have organized science-oriented cooking courses in Heureka Science park as well as cooking workshops at children’s festivals, at Oodi Helsinki Central Library and in several grocerie stories. A big thank you to all little chefs and everyone who opened their doors to us and kids.
THE CHILD BENEFITS FROM A FIRM HANDLE ON THE LADLE
With us, kids learn by doing. Working by hand and experimenting together builds both cooking skills as well as a healthy and positive attitude to food.
Fun experiences create food savvy, which is the active and ever-developing understanding of how food related choices impact your own and the environment’s wellbeing.
Through food, you can learn many different life skills: teamwork and social skills as well as creative thinking and reasoning. Prejudice can be stripped away and social relations strengthened by cooking and eating together.
WHAT IS BUBBLING ON CARROT’S STOVE RIGHT NOW
Carrot Revolution creating the
mobile Cooking Club with kids
We have been busy developing our concept and have organised several co-creation sessions with kids, and some also with their parents! Our offline courses have also played a crucial role in understanding how our content works with kids, and what are the specific requirements pedagogically.
We’ve had lots of fun talking to kids and getting their feedback to what we do, and have witnessed some amazing service design ideas from them! Many insights from the sessions with the kids have been validated with a larger group, and then directly incorporated into our concept and mobile Cooking Club plans.
The outcome of all these tests and feedback is that the focus in Carrots Cooking Club is in providing playful, and pedagogically strong curated content which directs kids to healthy and sustainable choices, not forgetting baking and the occasional sweets. Kids also seem to love the gamified elements of our concept, like earning points that enable them to progress to higher Chef levels. Also the different badges that you will be able to earn from making the recipes have made our testers happy.
We are super thankful to all the ideas and feedback collected so far, thank you everyone!
Carrots Cooking Club mobile prototype ready!
During the summer and fall we have been focusing on extending our cooking concept to the mobile platform. We have now built a prototype including a video recipe that children can use in their own pace.
We have been testing and iterating the prototype with kids, and have received tons of super useful feedback, which has been incorporated into the test version. In the prototype the recipe is presented by Crock, our Exploring Chef, who is guiding the kids who are cooking in the video. Our testers have then been cooking along in their home kitchens, following Crock’s instructions and the example of the kids in the video. It has been so inspiring to see the little cooks work their way through the recipes, and see the excitement and pride with the outcomes. The most fun kids seem to be having when cooking with their friends, but they can also cook alone with the Cooking Club, or with their parents.
The development will soon start with full steam. We are also looking to expand our beta tester pool. To stay tuned to our next steps, and if you want to enroll to be contacted for testing the application in the coming months, you can leave your contact details here.
The Carrot Revolutionaries:
Experienced advertising and brand professional. Dad, raised 2 sons with good food and love. Master of Food Science & Marketing/ University of Helsinki.
+358 50 3395450
Head of strategy, Co-founder
Acknowledged brand strategist. Passion for kids’ education. Mother of a son and a daughter. Master of Social Sciences.
+358 40 7269523
Also part of the carrot revolution As supervisors and advisors:
Tero Teelahti – Technical, CEO (ex-CTO)Armada Interactive
Martin Mohr – Creative and UX, Head of Innovation at Bond
Mikko Petäjä – CEO, Founder at Yogaia
Kaisa Soininen – CPO at Yogaia
Press release: Carrot Revolution received pre-seed funding and welcomes Emmi Kuusikko to lead the online service development
Vantaan Sanomat: Pienten tiedekokkien kerhossa saa munata – Startup-yritys tähtää ulkomaille.
In May, Carrot popped by the Laajasalo K-Supermarket to run a cupcake decoration workshop. Near to a hundred children came to decorate their cupcakes. Looks like the children enjoyed themselves, as did the shopkeeper Teppo.
FRIENDS OF CARROT REVOLUTION
Join us to grow
the new food generation, build a more sustainable future with them and make the most positive revolution ever possible!