OUR RECIPE

Food

Kids

Finnish pedagogics

Mixed and stirred gently.

OUR DEVELOPMENT DIRECTORS

In concrete we offer food education for kids in different contexts. We use fun, holistic, kids first and hanks on methods based on strong Finnish pedagogics.

With us, kids are the star chefs and our development directors. Cooking builds essential life skills, and we always use a carrot as an incentive rather than a stick. The kitchen pops and bubbles with the energy of making things and shared joy.

KITCHEN DOORS HAVE OPENED – THANK YOU!

In the fall of 2018, we began organizing cooking classes for primary school kids. Now already over 1000 kids have cooked with us. The cooking courses take place after school in home economy classrooms and are taught by students of educational sciences. We have organized science-oriented cooking courses in The Science Restaurant in Heureka as well as cooking workshops at the children’s festival Skidit and in K-Supermarkets among other places. A big thank you to everyone who opened their doors to us and kids.

THE CHILD BENEFITS FROM A FIRM HANDLE ON THE LADLE

COOKING SKILLS
With us, kids learn by doing. Working by hand and experimenting together builds both cooking skills as well as a healthy and positive attitude to food.

FOOD SENSE
Fun experiences create food savvy, which is the active and ever-developing understanding of how food related choices impact your own and the environment’s wellbeing.

LIFE COMPETENCIES
Through food, you can learn many different life skills: teamwork and social skills as well as creative thinking and reasoning. Prejudice can be stripped away and social relations strengthened by cooking and eating together.

OUR OFFERING IN CONCRETE

Freetime food education for kids in different contexts and formats.

Delicious cooking schools
Tasty online cooking courses & digital platform
Carrot branded kids’ cooking and kitchen products
Yummy content, events and recipes

WHAT IS BUBBLING ON CARROT’S STOVE RIGHT NOW

The children have cooked and spoken!

Over 150 children in the Helsinki Metropolitan Area have already joined in our cooking classes. They have cooked healthy snacks, bake carrot muffins and how to have a proper meatball-fest. The kids also had a great time with us; in a questionnaire carried out with parents’ help the cooking classes received the average grade of 9.2/10 and its degree of recommendation was 9.4/10. And most importantly, seven out of ten children have begun to cook at home a lot or to some extent!

A new cooking course “A trip around the world” begins in January – welcome aboard!

Come and cook familiar things in all new dishes. Let’s get excited about diversity and wise up on similarities. What foods are rolled and wrapped in Italy, Lebanon, Thailand, Japan or Mexico? What can we get out of wheat, rice or corn? The content of the club is designed in cooperation with Helsinki University researchers and the instructors are all students of home economics pedagogy. The course consists of five two-hour classes, held on five consecutive weeks. The club costs 98 €, including instruction, a fun recipe folder, ingredients and shared meals. Reserve a course, or if you can’t find a school near you in the e-shop, send your contact details to info@carrotrevolution.fi and we’ll contact you when there’s a participating location near you!
We are expanding In the fall of 2018, we started children’s cooking courses in 15 schools in the Helsinki Metropolitan Area. In 2019, we’ll continue expanding and will begin operating in other major cities. If you wish for a carrot revolution in your area or you know of a school where the clubs can meet, please contact us.

The Carrot Revolutionaries:

OLLI FREESE
CEO, founder

Experienced advertising and brand professional. Dad, raised 2 sons with good food and love. Master of Food Science & Marketing/ University of Helsinki.

+358 50 3395450
olli@carrotrevolution.fi

PIRITTA KOIVISTO
Head of strategy, founder

Acknowledged brand strategist. Passion for kids’ education. Mother of a son and a daughter. Master of Social Sciences.

+358 40 7269523
piritta@carrotrevolution.fi

SANDRA JYRHÄMÄ Producer MA in Home Economics, University of Helsinki, restaurant chef, pastry chef. Long time scout leader and an owner of australian shephard. +358 40 532 8445 sandra.jyrhama@carrotrevolution.fi

KAISA TORKKELI
Pedagogic and Food Content

PhD researcher in University of Helsinki. Food journalist. Mother of a son and a daughter.

+358 40 5721094
kaisa@carrotrevolution.fi

Also part of the carrot revolution:

Special advisors and experts: Head Chef at Olo Garden Mikko Pakola, illustrator and children’s author Sanna Mander, graphic designer Oona Viskari, postdoctoral researcher Jenni Vartiainen, Helsinki University home economics pedagogy lecturer Kristiina Janhonen, brand specialist and food author Jonna Nummela and students at the Helsinki University Faculty of Educational Sciences.

Published 11.10.2018

Vantaan Sanomat: Pienten tiedekokkien kerhossa saa munata – Startup-yritys tähtää ulkomaille.

Published 12.11.2018

Kerava.fi: “Arvosana kerholle? Kuus kautta viis!” kuuluu monesta suusta.

Published 25.8.2018

Interview of the author of the Carrot Revolution, Olli ”Olligator” Freese in Helsingin Sanomat newspaper. Olli has weighty things to say.

Published 20.8.2018

We took the kitchen where the kids are. At the children’s festival Skidit, we built a restaurant for the children, The Rainbow Bar, where the kids could make a colorful vegetable kebab for themselves.
Published 11.8.2018

In May, Carrot popped by the Laajasalo K-Supermarket to run a cupcake decoration workshop. Near to a hundred children came to decorate their cupcakes. Looks like the children enjoyed themselves, as did the shopkeeper Teppo. 😀

FRIENDS OF CARROT REVOLUTION

Join us to grow
the new food generation, build a more sustainable future with them and make the most positive revolution ever possible!

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